The TOP 10 Advertisements... MY Favorite Ads

The AD-World.

I wonder sometime... hw these advertises have changed over the years and do they really have any value apart from awareness. Well i seriously doubt hw much is the return on investment on ads, where so much is spent on ads these days.

There was a time when every ad had girl featuring into it to increase the appeal to men. As the males were the decision makers and opinion leaders that time. Time changed and so does the themes, then the popular theme was relation based, mostly married young couples. And today every Advertise has Kids in it... Barring a few products where there is not any scope.

Well ads are everywhere now a days. Almost EverywhreBuldings, Rail, Buses, police barricades, roads, sky and even in toilets!!! But seriously guys, in toilets, there is maximum visibilty and recall value. Some1's listening???
There was a time when, the ads used to come people shuffle channels. Today the advertises have become much more interesting than the daily soaps. Strange but true.
may be I am a business student thats why i feel like that but there is no denying that the level has increased over the years.
So my friends here are some advertises which are top 10 on my list. and will be remembered for a long time.
1. VODAFONE:
The funniest ads on television by far. But the first slot goes to vodafone zoo zoo not only for this bt also how "product or service oriented" the ads are. The expression of the messages in the most correct way and with fun along with great consistency gives it the first spot for me.
Created by O and M.

2. BAJAJ:
Personally i dont like products of Bajaj much. but if i look back a theme which is very ordible till now is the "HAMARA BAJAJ"... Yes that 'buland bharat ki buland tasvir' wala.
Well but Bajaj's best ads came in last few years.

i. Bajaj 115 cc- HOODIBABA ad.
Launched in the first league match of INDIA in the world cup 2003. And the anticipation created was great. Lovely roads, and scenes of Lighthouse.
The bike was shown only in the match of IND-Pak in the quaterfinals i guess.

ii. PULSAR STUNTMANIA:
What to say, it was just a visual treat. Great stunts and picturisation.
the same theme was used for DTSi discover and Platina. The Bikes Playing Basketball.
It was portraying that even DTSi Discover and PLATINA belongs to big boys league.

iii. Discover 100 cc: 1 litre -100 km.
specially the shirdi ad and sanskrit ad. Its great aaplication with theme of 1l-100 km intact.

3. PIDILITE: Fevicol

Always very different and great appeal.
I am sure many of us remember the taglines even after 15 yrs today.
eg"Dum Laga k Haishaa", "Ye Fevicol ka majbut jod..."
and the ads of The Overloaded Bus and also the troublesome kid of rajasthani lady is just awesome.
The New addition to that is the MOONCHWALI ad.
All ads created by O and M. Great going O and M.

4. Tata SKy: Aamir Khan.
What to say. Aamir has acted so well in all ads that is a treat and no matter how many times i see it, i Laugh.
Ads of Aamir and Gul Panag are really well portrayed.

5. SBI Ads: The bet and the punishments.

These ads were so very good. Were just fun to watch...
i. Wife Counting "PAPADs"
ii. and the Employee going to office in Towel.

I was in graduation so did not understand the scheme part but yes it was very catchy.

6. BINGO:
All fun ads. 'No mind just enjoy' seems to be the theme.
i. The Funny Dance fight one.
ii. The ad of spicy communication of a girl and boy and that 'fire' wala flying kiss was great.
Also"Ghav Pe NAMAK" pe ad is also very good.

7. Cocacola:

i. Aamir Again. with the PAANCH avatar was great to see.
Specially in the Punjabi avatar"Ganne k khet me Tamatar kittho?"
Also the Contactor avatar,"Tere baap kitne hain".

ii.Again one more campaign , years later came as, "THANDA matlab CocaCOLA" was also gud.

iii. and recently launched ads"MOM's Khana is the best" and the Girl boy communicating in the library, silently, is also worth mentioning.

8. Incredible India Campaign : Its just fabulous.
I loved specially the part of fall in love with Monsoon in Kerela,"God's Own Country".
I dont know u saw it or not but i almost planned for my Honeymoon in KERELA... Guys are u listening?

And also the currently showcasing a foreign traveller travelling all parts of India is also good.

9. DAIRY MILK.
Over last 15 years Cadbury's Dairy Milk ads has been Awesome.
Specialy the ad"Kuch khas hai Jindagi me." yes yes, a armyman leaving his girfrnd and she was crying and then dairymilk made her dance in the most funny way possible in that printed funny type long skirt...
and one more ad where the girl dodges every1 and danced in the same way.

Again"Pappu paas ho gya " and "Kuch meetha ho jaye were also gud."

10. Save the FUEL:
The ads are all very effective and fun.
the ad where the Child says to his father that in Future he'll open a cycle repairing shop is also great. I dont know u do it or not but i turn of the engine of my bike at every signal....

Well these were the spl 10 companies whose ads have been great over aperiod of time and were effective.
Some more to mention eg.
ICICI, SURF"Daag ache hain" and TITAN "Be More" ads were also great.

I hope You liked it frnds!!!

A dream for Rs. 12.

A dream for Rs. 12.


Mumbai, Juhu Beach.

Its been a hot day... and sun started to settle down in Sea to cool off... the sky turned red...and a cool evening breeze coming right from the sea... was making the “Sama look Suhana”. This all looked so filmy... but really good...

I have seen all these in Magazines and movies... till now...

I came to Mumbai for the first time ... The City of Dreams , as they say it. In whole day i atended an interview, travelled in locals, faced heavy super-heavy traffic and met a close school frnd after 3 yrs... and now sitting with him at juhu beach... Quite an eventful day... but never expected this is coming to me...
I saw many hawkers trying to sell their products to couples... irritating them till they either buy or shout...

Then I observed a decently dressed man... no...A Boy in his mid 20s. Going to many people... every1 turning him down... I have heard people making fool of you here in Mumbai and take money out of you... People are smarter here and probably heartless too. All they want is Money. Courtesy - Indian Hindi Movies.

Well like evry1 he came to us.

He said, "Sir".

We ignored. We acted we were very busy, as if we are discussing the Security affairs of United States.

He said "Sir, Sorry for Disturbing".
"I have something to sell you".

"We don’t want to purchase anything…" My friend said.

"Please listen to it, if you don’t like it... It’s Ok with me." He urged to us. One more‘salesman trick’. I know this. And this is not gonna work here.

"Listen? Listen to what? Cd or something? try someone else. We are very young, we don’t have
much money. Try some1 else" My friend replied.

"Sir, Pls. It’s a Poem." "Pls." He said again.

"Poem ? Poem for sale? U wrote it? Or took it from somewhere else? "

“No sir, I wrote this…”

We nodded our head… but it was certain we were not going to buy that.1

"It goes like this..." and he started his recitation... a Poem 2 page long, Handwritten, with some 10-12 paragraphs.

In school time I was a bit into writing... and my friend too was also very good in Hindi in our school time... so we took a bit of interest.

I must say, it was really good. A poem about ambition and all... well that’s not the point here…

He finished.

He has read out some 3 paragraphs with an accent of typical hindi poem recitors and with enthusiasm.
He waited for the response from us. We were silent. Didn’t know what to say? If we say it was great he’ll urge us to buy it… and seriously I did not want to spend my money on this… a poem!!! No way.

He asked "so", "Did You like It?"

"It was great... very good. But we can’t buy it.... Sorry. See, we don’t have much money left, u know." I said, as I was not sure about the investment part.

"Sir, please try. It’s Just for 12 Rs." He Urged.


I was kind of Moved and Surprised.

The Poem was good, very good in fact. and Rs. 12. It’s too Less. Today even bhel puri cost you more than that.

I saw him again. A simple shirt, tugged in, terry-cot trouser. No belt with chappals. He was not at all Cool as Youngsters are, but decent. And fairly decent looks too. Simple with self respect intact.
Requesting, but not begging.

"Why are you selling it. I mean, Go to some publisher. You'll get good money. And why Rs. 12. Get some1 who can pay you much more. This poem is worth it."

"Wats ur name?" We showed some respect for him.

"Sir, please buy this." "My name is Tushar." His voice was humble.

By now we have figured it out he’s not a salesman.

"Take 20 Rs. and dont sell it." I was kind of Moved that he was selling his Creativity in 12 rs.

He took that Rs. 20 note in his hand.

He gave me the Paper in return and insisted...

I took it...
A yellowish recycled paper in blue ink. It was the original copy.

Then I asked. "This is your first time? You sell poems!!!"

“Is it the original copy. Do you have any Xerox or not?”

“No copies sir. No copyright. It’s yours sir. Just remember me. Thank You Sir.” He smiled.

“Why do you do this?” My friend asked.

Even I was thinking the same question. Why the hell in this world one can sell his own creativity? What’s such dire need? So many questions came to my mind in a flash and I became curious.

I mean, he looked Ok. He dressed up quite decent. Shirt- pant, well combed hair. No belt or expensive clothes though, but decent. That’s all one need to look decent I guess. I mean he can manage 2 times food in Mumbai I guess.

“Sir here you are, your change 8 rupees.”
“If you are in need, keep it.” My friend uttered.

But he insisted and my friend took the change, Rs 8 to be precise.

I asked “Why? What’s such a need? And why only Rs. 12?” He could have easily ask for some more money. I don’t know how much but still Rs. 12!!!

He started.

“Sir I am from a small town, near Kanpur. I was good at writing hindi. I wrote poems and stories. People close to me liked it very much. I wanted to make it big. I asked my parents for permission to go to Bambai. They denied and I ran away and came to Mumbai.”

“Just like that!!!” We were amused. Our expression said it all.

But I have heard people run to Mumbai to become hero n heroine… Nothing new.
Stupid! Idiot! Indian films inspire people, and there are some dumb people who actually leave home for this.

“Sir, I have a dream.”
“I want to write script for a Yashraj Films.”
“I dreamt big. I know its very difficult. Still I didn’t want to give up without trying.”
“I came to Bambai. People call it CITY OF DREAMS. I too had one. So I came here.”
“I work in a machine tool shop in the day. At night I write poems and stories. And in the evening… I sell my poems. I want people to know me as a good writer. Someday some1 somewhere will mention my name to Yash Raj sir. This is my dream sir.”

“How long you have been doing this?”
“41 days sir” He replied.
“Why don’t you keep copies” my friend asked.
“Sir, I can write many more and even better. This is what I do, and this, I guess, is in my blood. Writing. I’ll keep on writing till I get to my dreams.”

Wow!!! That was seriously something. Sorry about that Idiot and stupid thing I said. I said to myself.

“Why Rs. 12?”

“Sir, it’s the local train’s ticket cost. Rs.12 for to and fro.”

“Thank You again sir.”

He walked away.

I was stunned. I have heard people living for a dream. I saw it for the first time.
Do I ever have a dream like this? Can I ever feel that passion? Wow!!!

I saw the paper again. Read that poem. It was great. Felt even better now.

Sun has cooled off by now. Only orange light lit the sky. And a cool breeze, coming from sea. I’ll always remember this evening.

I held the paper in my hand.

It was a dream for Rs. 12.